TEM Short: Are You Fungible? (Hopefully Not) - Episode 20

Here is my reaction to my interview from Episode 19 with Canadian jazz pianist, composer and entrepreneur Ron Davis. Ron mentioned the dangers of being fungible in today's music business. If you are simply selling skills that many people can do at or nearly at your level, prepare for the race to the bottom in terms of compensation.

The key is to market yourself rather than simply your skills, just as Ron has.

Links:

Episode 19: Ron Davis

Books Referenced:

Linchpin by Seth Godin
The 22 Immutable Laws of Marketing by Al Ries and Jack Trout

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Produced by Austin Boyer and Buddy Deshler of FredBrass