David Vining of Mountain Peak Music: Episode 9

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David Vining is a renowned teacher and performer in addition to being the founder of publishing company Mountain Peak Music.

He has faced many obstacles in his career, including having to overcome distonia as a professional trombone player, which gives him a unique perspective on the music business and life in general.

Topics covered in this episode:

  • Finding a core customer base

  • The advantages of "drilling down" to cater to a specific niche

  • Not assuming different customer bases have the same needs

  • How his battle with dystonia taught him to not always approach problems in a linear and traditional manner

  • Creating an environmnet where people can create their own improvement rather than follow step-by-step instructions

  • How critical communication skills are to all entrepreneurs

Books Referenced:

Tribes: We Need You To Lead Us by Seth Godin (this was the 1,000 fans concept I couldn't place!)
The E-Myth Revisited by Michael Gerber


Mountain Peak Music

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Produced by Austin Boyer and Buddy Deshler of FredBrass