TEM 101: Noa Kageyama of The Bulletproof Musician on the Rule of Thirds, Building a Huge Email List and What Entrepreneurs Can Learn From Performance Psychology
Noa Kageyama of The Juilliard School and The Bulletproof Musician talks about being a musical entrepreneur and what we can learn from performance psychology.
What You'll Learn:
- The details of Noa's fascinating journey through the music journey which included moving to Japan at a young age for six months to study with Dr. Shinichi Suzuki
- How his desire to get out of orchestra at Oberlin led him to getting a double major in psychology
- How he built such a great (and popular) website
- How a friend challenged him to question whether he was approaching his music as a hobby or a profession
- The importance of promoting yourself in a way that feels good to you and his advice on how to get comfortable promoting yourself
- How his website and all of his online offerings have morphed over time
- Noa's advice on getting comfortable with marketing yourself
- How the Rule of Thirds keeps you focused on the people ready to hear your message
- How long his average blog post takes to create
- What as entrepreneurs we can learn from performance psychology
- How he has built an email list of over 32,000 people
- The advice Noa would give to a musical entrepreneur who is looking to branch out from "just" teaching or performing
"(Music) was a craft that I needed to work on every day to get better at and even now in other things I do, I'm always really kind of geeked out most about the process of getting better at something, sometimes even more than the activity or the craft itself. I think engaging in this continual improvement process is what really intrigues me."
"You have to find a way to market that feels right to you, that feels good to you. Like you're doing a service, not trying to take people's money away from them and cheat them in some way."
- "The world doesn't become a better place by you hiding what it is that you can contribute."
"If you're not interested in promoting yourself, stay in your $#@%ing basement." (—Ben Folds)
Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:
1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.
2. Help me get to my goal of 50 ratings at iTunes (I'm really close!) by leaving a rating and review.
And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.
Produced by Joey Santillo for Pedal Note Media