TEM 107: Seth Hanes on How to Get Guest Appearances on Podcasts and Blogs, Getting a Self-Published Book to Number One on Three Different Amazon Lists and Why Strategy Should Always Dictate Tactics (and Not the Other Way Around)
Seth Hanes returns to TEM to tell us all about how he got his book, Break Into the Scene, to #1 on three different Amazon lists.
What You'll Learn:
The importance of having specific goals when marketing and of having a feedback loop to verify whether what you were doing was productive
Why strategy should always dictate tactics and not the other way around
Why the first step should always be identifying a specific problem your product or service will solve for people
How Seth built an email list (including the hard part - getting the first 100 subscribers!) and how he used it to help launch the book
The importance of validating an idea or product early in the process to make sure anyone will buy it
How he was able to get booked as a guest on 10 podcasts and write 10 guest blog posts in conjunction with the book launch
Gary Vaynerchuk's advice on how to launch a book (which is really easy for anyone to do for no money at all and applies to anything, not just a book)
Why he writes in his own voice in spite of the occasional critic
- Why the key to marketing yourself as a musician is pushing past the discomfort
- "Break Into the Scene"
- Seth's blog post on launching his book
- Seth's email
- Aaron Campbell's Young Musician's Guide Podcast
- TEM 41: Don't Start with Logistics (TEM Short)
- TEM 101: Noa Kageyama of The Bulletproof Musician on the Rule of Thirds, Building a Huge Email List and What Entrepreneurs Can Learn From Performance Psychology
- Jason Heath's Contrabass Conversations
- Rob Knopper's auditionhacker
Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:
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And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.
Produced by Joey Santillo for Pedal Note Media