TEM115: Kristen Sheridan of the Sheridan Studio of Music on Building a Large and Sustainable Teaching Studio, Advocating for Yourself and the Importance of Not Being a Jerk
Kristen Sheridan, one of the premier private studio teachers in the Washington DC area, talks about everything that went into building her sustainable business.
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What You'll Learn in TEM115:
- How when Kristen moved to town she contacted every middle school and high school band director in all of Fairfax County, what she offered in that letter and why only getting one “Yes” out of the 50+ letters sent got her foot in the door which led to the success she enjoys today as a teacher in the area
- How networking led her to be involved as an artist with both D’Addario and Backun
- The struggles of being in business while being a people pleaser
- How to know if you are charging the right amount for your services
- How she legally structured Sheridan Studio of Music when she launched
- Where she got a great logo for not much money and how just adding a logo can make a website look really professional
- How Kristen has figured out that being a DIY-type person doesn’t mean she should try to do everything herself
- What she uses to keep track of the incoming money for her teaching studio
- What she would do if she were moving to a new town and wanted to establish a studio and how she would figure out what to charge
- The importance of just showing up
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Produced by Andrew Hitz for Pedal Note Media