TEM118: Rob Knopper of the Metropolitan Opera and Auditionhacker on the Many Remaining Blue Oceans in the Music Business, Time Management and How Auditionhacker Developed from a Personal Method to a Product
Rob Knopper is a percussionist with the Metropolitan Opera and is the founder of Auditionhacker.
*****Want to make more money in the music business? Set up your free consultation today with TEM Consulting to see if we are a good fit. Find out more at: http://www.andrewhitz.com/consulting*****
What You'll Learn in TEM118:
How observing fans at Yes and King Crimson concerts informs how he interacts with the customers on his website
Why he ignored everything else and focused solely on audition prep before winning the job with the Met
How rewarding it was after winning his gig to give himself permission to pursue the other passions in his life that he had been putting off
How getting involved with the Met Orchestra Musician’s website and social media channels showed him it really wasn’t that hard
A recording project he completed that was a textbook example of finding a blue ocean, harnessing passion and the principle of scarcity
The incredibly honest writings he did about his successes and failures with auditions that really resonated with his customer base
Why it is so important to identify exactly who you are writing or speaking to when producing content (and why it is awfully easy when that person is you)
The incredible number of blue oceans there still are in music since we have far fewer specialists than a profession like the medical one
How Auditionhacker went from a personal method to a product as the result of a demonstrated need by potential customers
How he came to partner with Noa Kageyama of The Bulletproof Musician on an online course
How Rob is able to manage his time efficiently and keep his playing at a world class level while maintaining so many entrepreneurial pursuits
- Rob's website
- TEM101: Noa Kageyama of The Bulletproof Musician
- The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
- Getting Things Done: The Art of Stress-Free Productivity by David Allen
- The 4-Hour Work Week by Tim Ferriss
Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:
Don't miss the debut of the TEM Newsletter! Sign up to receive a free copy of 7 Lessons Learned from the First 100 Episodes of TEM.
1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.
2. Help me get to my goal of 75 ratings at iTunes by leaving a rating and review.
Produced by Andrew Hitz for Pedal Note Media