TEM118: Rob Knopper of the Metropolitan Opera and Auditionhacker

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TEM118: Rob Knopper of the Metropolitan Opera and Auditionhacker on the Many Remaining Blue Oceans in the Music Business, Time Management and How Auditionhacker Developed from a Personal Method to a Product

Rob Knopper is a percussionist with the Metropolitan Opera and is the founder of Auditionhacker.

*****Want to make more money in the music business? Set up your free consultation today with TEM Consulting to see if we are a good fit. Find out more at: http://www.andrewhitz.com/consulting*****

What You'll Learn in TEM118:

  • How observing fans at Yes and King Crimson concerts informs how he interacts with the customers on his website

  • Why he ignored everything else and focused solely on audition prep before winning the job with the Met

  • How rewarding it was after winning his gig to give himself permission to pursue the other passions in his life that he had been putting off

  • How getting involved with the Met Orchestra Musician’s website and social media channels showed him it really wasn’t that hard

  • A recording project he completed that was a textbook example of finding a blue ocean, harnessing passion and the principle of scarcity

  • The incredibly honest writings he did about his successes and failures with auditions that really resonated with his customer base

  • Why it is so important to identify exactly who you are writing or speaking to when producing content (and why it is awfully easy when that person is you)

  • The incredible number of blue oceans there still are in music since we have far fewer specialists than a profession like the medical one

  • How Auditionhacker went from a personal method to a product as the result of a demonstrated need by potential customers

  • How he came to partner with Noa Kageyama of The Bulletproof Musician on an online course

  • How Rob is able to manage his time efficiently and keep his playing at a world class level while maintaining so many entrepreneurial pursuits

Links:

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

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Produced by Andrew Hitz for Pedal Note Media